Based on sheer energy and leveraging their specialized skills, their business grows. They forge out a living, work long hours but become frustrated as progress and ideas tend to slow down. The business owner loses focus, trying different strategies and tactics in vane. They can no longer afford to just rely on their energy and specialized skills. Something needs to change.
Very often the missing link between success and frustration or even failure is the knowledge of certain business principles and strategies. It has been proven many times over that most successful businesses posses a clear vision, have sound business systems and well focused and productive staff.
By applying the same business principles and strategies used by many successful business a Business Coach works with the business owner to fill the “business information gap”. They work with owners to apply the same proven principles and strategies already being used by successful business and guide the business owner through a transformation process that can have dramatics results.
Through “coaching sessions” a Business Coach will educate, equip and inspire their clients to take their business to levels never achieved before. A Business Coach should not direct but help guide their clients toward sound decisions. They will help to create action plans, provide insight and challenge their clients to consider all contingencies before making a decision.
Unlike a Consultant who typically specializes in a certain area of a business a Coach takes a holistic approach. They work with clients to focus on all areas of a business to determine where time and resources are best spent. This can include everything from sales and marketing to operations, accounting and customer service.
Not all Business Coaches are created equal. Business Coaches come from varied backgrounds and have their own areas of strengths and shortcomings. When choosing a Business Coach a prospective client should consider the following:
1. How do they interact with their coach? The magic of a Coach/Client relationship is in their interaction. They should challenge each other, develop valuable insights and create positive energy. Each session should end with specific action items and determined desired outcomes.
2. What is the background of the Business Coach? Has the Coach actually run a business operation? Have they developed or worked with systems? Can their pull from their own experiences (successes or failures) to provide insight and direction?
3. Are they proactive or reactive Coaches? A reactive Coach comes into the session with little plan. They tend to deal with the problems of the day. A proactive Coach works with the client to create a plan for the business with the sessions acting as stepping stones toward an end result.
4. Do they offer a guarantee? Many will only guarantee death and taxes but others will offer money back satisfaction guarantees.
Virtually every business owner can benefit from some level of business coaching. They key is picking the coach who is the best fit for you.